Electronics Mart IPO

Electronics Mart IPO | Review

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Electronics Mart India Limited (EMIL) has come up with an initial public offer (IPO). It will open on October 04-07, 2022 at Rs.56-59 a share. The IPO issue size is around Rs. 500 crore. The minimum bid will be for 254 shares and in its multiples thereafter.


Electronics Mart India Limited is the 4th largest and one of the fastest growing consumer durables and electronics retailers in India of Financial Year 2021. It is the largest regional organized player in the southern region in revenue terms with dominance in the states of Telangana and Andhra Pradesh. The company commenced its business operations in 1980 and since then there has been a steady rise in its revenue from operations. It has been one of the fastest growing consumer durable & electronics retailers in India with a revenue CAGR of 17.90% from Financial Year 2016-2021. The company has consistently demonstrated profitability with a robust operating performance. EMIL had the second highest operating margin amongst our peers in Fiscal Year 2021.

Electronics Mart offers a diversified range of products with focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. Its offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands. The company operates its business activities across three channels of retail, wholesale and e-commerce.

Website https://www.electronicsmartindia.com/


Pavan Kumar Bajaj – 50.69%Karan Bajaj – 49.29%

Promoter Holding

Pre-Issue Shareholding – 99.98%Post-Issue Shareholding – 77.97%

Strength & Weakness

4th largest consumer durable and electronics retailer in IndiaMajority  stores are presently concentrated in South India
Fastest growing consumer durable and electronics retailerMajority of our retail sales from Telangana and Andhra Pradesh
Consistent track record of growthCompetition from online retailers
Strategically located logistics and warehousing facilitiesLarge part of revenues is dependent on top 5 brands
Diversified product offeringCompetitive industry
Stringent inventory managementHighly dependent on the brand owners
Increasing market presenceLargely depend on our brand reputation
Experienced management teamDelays and defaults in payment of statutory dues


RefrigeratorsTelevisionAir Conditioners
Washing MachinesMobilesTablets
PrintersHeadphoneBluetooth Speakers
CoolersGeysersWater Purifiers

Partner Brands

AO SmithAriston ThermoButterfly
MieleLiebherrFranke Faber


Reliance RetailCromaVijay Sales

Company Financials

YearRevenue (in Crore)Profit (in Crore)

Object of Issue

1) Funding of capital expenditure for expansion and opening of stores and warehouses.

2) Funding incremental working capital requirements.

3) Repayment / prepayment, in full or part, of all or certain borrowings availed by our Company.

4) General Corporate Purposes.

Electronics Mart IPO Lot Size

Retail (Min)1254Rs.14,986
Retail (Max)133,302Rs.1,94,818
S-HNI (Min)143,556Rs.2,09,804
B-HNI (Max)6717,018Rs.10,04,062

Electronics Mart IPO details

IPO Opening Date October 04, 2022
IPO Closing Date October 07, 2022
Face Value Rs.10 per Equity Share
IPO Price Rs. 56-59 per share
Market Lot 254 shares
Minimum Order Quantity 254 shares
Listing At NSE, BSE
No. of shares offered (OFS)shares
Issue Size Up to Rs. 500 Crore
QIB Shares Offered 50% of the offer
Retail Shares Offered 35% of the offer 
NII/HNI Shares Offered 15% of the offer 

Electronics Mart IPO Timetable

IPO DateOctober 04-07, 2022
Allotment DateOctober 12, 2022
Initiation of RefundsOctober 13, 2022
Credit of share to Demat a/cOctober 14, 2022
IPO Listing DateOctober 17, 2022

Allotment Status

Link Intime – https://ris.kfintech.com/ipostatus/

Book Lead Managers


About the author

Shankar Awale

Hey! I am Shankar Awale an aspiring blogger with an obsession for all things of Finance. This blog is dedicated to help people to learn about Financial Knowledge in easy language.

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