Senco Gold IPO

Senco Gold IPO | Review

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Senco Gold Limited has come up with an initial public offer (IPO). It will open on July 04-06, 2023 at Rs.301-317 a share. The IPO issue size is around Rs.405.00 crores. The minimum bid will be for 47 shares and in its multiples thereafter.


Senco Gold Limited was incorporated in the year 1994. It is a pan-India jewellery retail player with a history of more than five decades. It is the largest organised jewellery retail player in the eastern region of India based on a number of stores. The company primarily sells gold and diamond jewellery and also sells jewellery made of silver, platinum and precious and semi-precious stones and other metals. Moreover, it offers costume jewellery, gold and silver coins and utensils made of silver.

Senco Gold has 75 Company Operated Showrooms and 61 Franchisee Showrooms. It has a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery. As on March 31, 2023, the company has 136 showrooms in 96 cities and towns over 13 states across India.



Suvankar SenJai Hanuman Shri Siddhivinayak Trust
Om Gaan Ganpataye Bajrangbali Trust

Promoter Holding

Pre-Issue Shareholding – 76.92%Post-Issue Shareholding – 68.48%

Strength & Weakness

Strong brand nameSignificant competition in market
Legacy of over five decadesRequires significant working capital
Largest organised jewellery retail playerRequire certain permits & licenses
Focus on light, affordable jewelleryDepends on skilled Karigars & designers
Established Systems and ProceduresDependent on sale of gold jewellery
Experienced management teamNegative cash flows in the past


Silver JewelleryDiamond & Precious Stones
Fashion JewelleryPlatinum Jewellery
Fashion jewelleryNovelty & Accessories


Kalyan JewellersTitan Company

Company Financials

YearRevenue (in Crore)Profit (in Crore)

Objects of Issue

1. Funding working capital requirements of the Company;

2. General corporate purposes.

Senco Gold IPO Lot Size

Retail (Min)147Rs.14,899
Retail (Max)13611Rs.1,93,687
S-HNI (Min)14658Rs.2,08,586
S-HNI (Max)673,149Rs.9,98,233
B-HNI (Min)683,196Rs.10,13,132

Senco Gold IPO Details

IPO Opening Date July 04, 2023
IPO Closing Date July 06, 2023
Face Value Rs.10 per Equity Share
IPO Price Rs.301-317 per share
Market Lot 47 shares
Minimum Order Quantity 47 shares
Listing At NSE, BSE
Fresh IssueUpto Rs.270.00 Crore
Offer for SaleUpto Rs.135.00 Crore
Issue Size Upto Rs.405.00 Crore
QIB Shares Offered 50% of the offer
Retail Shares Offered 35% of the offer 
NII/HNI Shares Offered 15% of the offer

Senco Gold IPO Timetable

IPO DateJuly 04-06, 2023
Allotment DateJuly 11, 2023
Initiation of RefundsJuly 12, 2023
Credit of share to Demat a/cJuly 13, 2023
IPO Listing DateJuly 14, 2023

Allotment Status

KFintech  –

Book Lead Managers


About the author

Shankar Awale

Hey! I am Shankar Awale an aspiring blogger with an obsession for all things of Finance. This blog is dedicated to help people to learn about Financial Knowledge in easy language.

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